minimalist airflow
looft air conditioner

company
Looft
timeline
Apr - Sept 2022 (part-time)
role
Sole designer working in close collaboration with engineers and product manager
tools
Solidworks, Rhino, Shapr3D, Illustrator, Photoshop, Keyshot
Background
————————————————————————————————
Joe and Saad from Looft inc. reached out to me to act as the industrial designer for their air-conditioner startup.
In researched the crowdfunding sector, with the primary focus on Kickstarter and Indiegogo. This involved studying successful and failed air conditioner startups to assess the level of innovation required to attract investors, as well as analyzing existing competitors to identify what was already on the market, what was missing, and what was possible.
I did not need to conduct any research on the engineering aspect of the project, as my teammate Saad, an experienced aerospace engineer, provided me with the necessary understanding. We played around with some airflow simulations to gain an intuitive understanding of venthole sizing.
Ideation
————————————————————————————————

Using the insights from my research, I generated ideas and concepts using sketches, 3D models, and vector mockups. As there were many manufacturing possibilities at the time, I focused on a complete redesign of the entire air conditioner unit.

3d models helped explore rough shapes; vector drawings with easily modifiable components like logos, colours, textures and air vent parameters helped explore different branding and style directions.

Prototyping
————————————————————————————————
After further consulting with investors and receiving price proposals from manufacturers, it was decided to only redesign and manufacture a minor part of an existing air conditioner. This forced me to shift my focus solely to creating an intake vent that would visually match the upper exhaust vent. I also explored adhesive vinyl covering to allow for aesthetic customization.

Final product
————————————————————————————————
Once I had enough concepts, I successfully remodelled the existing air conditioner using distorted pictures including a tape measurer for reference. I then created a CAD model of two of the best concepts to be 3D printed and attached to the air conditioner. The expensive 3D prints were successful on the first attempt and required only minor manual adjustments to fit the existing product.

Other Pages
————————————————————————————————
minimalist airflow
looft air conditioner

company
Looft
timeline
Apr - Sept 2022 (part-time)
role
Sole designer working in close collaboration with engineers and product manager
tools
Solidworks, Rhino, Shapr3D, Illustrator, Photoshop, Keyshot
Background
————————————————————————————————
Joe and Saad from Looft inc. reached out to me to act as the industrial designer for their air-conditioner startup.
In researched the crowdfunding sector, with the primary focus on Kickstarter and Indiegogo. This involved studying successful and failed air conditioner startups to assess the level of innovation required to attract investors, as well as analyzing existing competitors to identify what was already on the market, what was missing, and what was possible.
I did not need to conduct any research on the engineering aspect of the project, as my teammate Saad, an experienced aerospace engineer, provided me with the necessary understanding. We played around with some airflow simulations to gain an intuitive understanding of venthole sizing.
Ideation
————————————————————————————————

Using the insights from my research, I generated ideas and concepts using sketches, 3D models, and vector mockups. As there were many manufacturing possibilities at the time, I focused on a complete redesign of the entire air conditioner unit.

3d models helped explore rough shapes; vector drawings with easily modifiable components like logos, colours, textures and air vent parameters helped explore different branding and style directions.

Prototyping
————————————————————————————————
After further consulting with investors and receiving price proposals from manufacturers, it was decided to only redesign and manufacture a minor part of an existing air conditioner. This forced me to shift my focus solely to creating an intake vent that would visually match the upper exhaust vent. I also explored adhesive vinyl covering to allow for aesthetic customization.

Final product
————————————————————————————————
Once I had enough concepts, I successfully remodelled the existing air conditioner using distorted pictures including a tape measurer for reference. I then created a CAD model of two of the best concepts to be 3D printed and attached to the air conditioner. The expensive 3D prints were successful on the first attempt and required only minor manual adjustments to fit the existing product.

Other Pages
————————————————————————————————
minimalist airflow
looft air conditioner

company
Looft
timeline
Apr - Sept 2022 (part-time)
role
Sole designer working in close collaboration with engineers and product manager
tools
Solidworks, Rhino, Shapr3D, Illustrator, Photoshop, Keyshot
Background
——————————————————————————————————
Joe and Saad from Looft inc. reached out to me to act as the industrial designer for their air-conditioner startup.
In researched the crowdfunding sector, with the primary focus on Kickstarter and Indiegogo. This involved studying successful and failed air conditioner startups to assess the level of innovation required to attract investors, as well as analyzing existing competitors to identify what was already on the market, what was missing, and what was possible.
I did not need to conduct any research on the engineering aspect of the project, as my teammate Saad, an experienced aerospace engineer, provided me with the necessary understanding. We played around with some airflow simulations to gain an intuitive understanding of venthole sizing.
Ideation
——————————————————————————————————

Using the insights from my research, I generated ideas and concepts using sketches, 3D models, and vector mockups. As there were many manufacturing possibilities at the time, I focused on a complete redesign of the entire air conditioner unit.

3d models helped explore rough shapes; vector drawings with easily modifiable components like logos, colours, textures and air vent parameters helped explore different branding and style directions.

Prototyping
——————————————————————————————————
After further consulting with investors and receiving price proposals from manufacturers, it was decided to only redesign and manufacture a minor part of an existing air conditioner. This forced me to shift my focus solely to creating an intake vent that would visually match the upper exhaust vent. I also explored adhesive vinyl covering to allow for aesthetic customization.

Final product
——————————————————————————————————
Once I had enough concepts, I successfully remodelled the existing air conditioner using distorted pictures including a tape measurer for reference. I then created a CAD model of two of the best concepts to be 3D printed and attached to the air conditioner. The expensive 3D prints were successful on the first attempt and required only minor manual adjustments to fit the existing product.

Other Pages
——————————————————————————————————